Shopify Speed Checklist
Optimize your Shopify store speed with our comprehensive performance checklist
Progress
Images
Compress all product images (use WebP or optimized JPG)
Implement lazy loading for below-the-fold images
Use appropriate image dimensions (no oversized images)
Add width and height attributes to prevent layout shift
Apps
Audit and remove unused Shopify apps
Check app script loading times in browser DevTools
Defer non-critical app scripts
Theme
Minimize custom CSS and JavaScript
Remove unused theme sections and snippets
Use Shopify 2.0 theme architecture (if applicable)
Eliminate render-blocking resources
Code
Minify CSS and JavaScript files
Enable browser caching (leverage Shopify CDN)
Reduce third-party scripts (analytics, chat, etc.)
Implement critical CSS inline for above-the-fold content
Use async/defer attributes for non-critical scripts
Fonts
Limit custom web fonts (max 2-3 font families)
Use font-display: swap for custom fonts
Content
Reduce homepage complexity (fewer sections)
Optimize collection page product counts
Testing
Run Google PageSpeed Insights
Test on real mobile devices
Monitor Core Web Vitals (LCP, FID, CLS)
How to Use This Speed Checklist
- Review each optimization category in the checklist
- Check off items you have already implemented
- Prioritize unchecked items based on impact
- Implement high-impact optimizations first
- Track your progress and measure speed improvements
Why Use Our Speed Checklist?
- 100% Free: No hidden costs or subscriptions
- Comprehensive: Covers all major speed optimization areas
- Actionable: Clear steps you can implement immediately
- Conversion Focused: Faster sites convert better
- SEO Benefits: Speed is a Google ranking factor
- Track Progress: Check off completed optimizations
Features of Our Speed Optimization Tool
- Image Optimization: Compress and lazy-load images
- Code Minification: Reduce CSS, JS, and HTML file sizes
- App Audit: Identify and remove slow-performing apps
- Caching Strategies: Implement browser and server caching
- CDN Setup: Use content delivery networks for faster loading
- Theme Optimization: Choose lightweight, performance-focused themes
Understanding Shopify Store Speed
Store speed directly impacts conversions, SEO rankings, and customer experience. Studies show that a 1-second delay in page load time can reduce conversions by 7%. For a store making $100,000/month, that's $7,000 in lost revenue. Google also uses page speed as a ranking factor, meaning faster stores rank higher in search results. Common culprits for slow Shopify stores include unoptimized images (high-resolution photos without compression), excessive apps (each app adds code and requests), bloated themes (poorly coded or feature-heavy themes), and lack of caching. Our checklist helps you systematically address each factor. For example, compressing images from 2MB to 200KB can reduce page load from 8 seconds to 3 seconds—a massive improvement that directly boosts sales and search visibility.
Common Use Cases for Speed Optimization
- New Store Launch: Optimize speed before going live to start strong.
- Conversion Rate Optimization: Speed improvements often increase sales.
- SEO Improvement: Boost Google rankings with faster page loads.
- Mobile Performance: Ensure fast loading on mobile devices.
- High-Traffic Events: Prepare for Black Friday, holiday sales, or launches.
- Regular Audits: Quarterly speed checks to maintain performance.
Privacy & Security
Your privacy is our top priority. This checklist tool runs entirely in your web browser. No data about your store or optimizations is collected or stored. You can use our tool with complete confidence, knowing your store information remains private and secure throughout the entire process.
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